Who we are

MemEx was established as a company in 1994, when a number of professionals with diversified but complementary skills and backgrounds decided to join forces. Before taking up this challenge they had in fact already been working together as a group of experts since 1991. They were thus able to pool the significant experience acquired individually over their professional careers, and consequently to offer their clients from the very start an uncommon range of expertise and level of experience.
The same reasons that sparked the birth of the company also spurred its evolution. As time went on, the initial areas of professional expertise were joined by others, with the aim of strengthening the multidisciplinary nature of the services offered. The idea was also to extend the competences of MemEx to the various mobility sectors and the phases of assistance in the design, implementation and management of mobility solutions and ITS support systems. These include, for example: technological aspects, evaluation of organisational and operational impact, the impact on mobility and economic sustainability. In parallel MemEx has exploited the different skills at its disposal to adapt to the current technological trends and the changes in the perspectives and requirements of the mobility services operators.
The first assignments concerned defining the specifications for the development of UTC and traffic control systems, and management of the phase of supply procurement and contracting. In parallel, since its inception MemEx has been engaged in R&D programmes at European level (Transport Telematics and IST Information Society Technologies, THERMIE, JUPITER) and at Italian level (ALIFE Ministry of the Environment).
Subsequently MemEx consolidated its expertise in the provision of support for the realisation/management of works and the testing, commissioning and management of technological systems. As time went on, it extended its sphere of action to other ITS systems such as fleet control, user information systems, electronic ticketing systems, parking systems, intermediate transport systems (services on request, car/van sharing, bike sharing) and logistics systems. MemEx has consistently expanded its competence in the different areas of activity, monitoring the ongoing technological evolutions and the emerging needs of Public Authorities and Mobility Operators/Managers. To give some examples:
– fleet control: from real-time fleet monitoring requirements to the final balancing and certification of the service;
– electronic ticketing: from the definition of the specifications of the individual system to issues of interoperability between different systems and the definition of the specifications of the technological back-up for management of the integrated payment of various services;
– user information systems: from the management of infrastructures on board the vehicles and in the street to recently-developed services on web/text/mobile applications;
– logistics systems: the experience emerged in the context of “last mile” services in the city centres, and then spread out to interport and port services and to/from islands.
In the same way, as regards the activity of network modelling and study of the impact of infrastructure development on traffic flows, MemEx – which initially operated as a retailer of SW products developed abroad – has over the years trained up in-house resources devoted to this area. In the field of European Community project management, the experience of MemEx extends from R&D programmes to environmental impact assessment and transnational cooperation; from the early years of the century it has also stepped up its involvement in SDP and regionally-funded programmes.


Highlights in MemEx history:
1994 – MemEx srl is registered at the Chamber of Commerce of Livorno
1994 – Consultancy to ATAF – public transport operator in the Florence metropolitan area – already under way both for technological systems and for participation in R&D projects. Assistance continued up to 2012.
1994 – Consultancy to the Florence City Council for definition of the functional specifications of the system for urban traffic control (UTC) in the city of Florence. One of the first public authority system design assignments entrusted to the company.
1994-1996 – Definition of the specifications of a demand-responsive public transport system (DRTS) for areas with weak demand, and participation in the SAMPO European project for demonstration of a European architecture for demand-responsive public transport systems. The specifications for such a system are conceived.
2000 – Collaboration with the Local Authorities of Siena stemming from definition of the project for the system of urban logistics and restricted access. Support for the development and testing of the restricted entry system, activation of the first logistics experiences (which then materialised in the VPQ eDrul, 2002-2005 project) and design of the car park supervision system;
2000-2002 – Consultancy to ANM, public transport operator in the metropolitan area of Naples, for the definition of specifications, procurement management and support in the development of a system of fleet control integrated with services of information for users in the street and electronic ticketing. This is the first important assignment for support in the development of ITS systems outside the Tuscan Region.
2003-2005 – MemEx supports Siena Parcheggi in the centralisation of the systems and in the creation of a control centre for supervision, with subsequent extension to control of the San Gimignano installations;
2005 – 2006 – MemEx supports ATC Terni and CTP, local public transport operator in the Naples suburban area, for the development and testing of electronic ticketing services, both comprised within a regional-level scheme for integrated ticketing. Experiences of ticketing systems in the field are consolidated.
2008 – Giorgio Ambrosino, the Technical Director of MemEx entrusted with an assignment for support to the Quito City Council for the testing of the integrated system of ticketing, fleet control, user information and video surveillance for the bus rapid transit corridor BRT Trolebus. MemEx arrives in South America.
2008 – 2009 – Following the joint participation in the Merope project (2003-2004), MemEx supports the Lucca City Council in the definition of the specifications for the ITG system for management of the goods distribution HUB. Collaboration with the City Council and Lucense will ensure the exchange of experiences with other entities and participation in other projects and initiatives.
2010 – MemEx is appointed by TRAMBUS Firenze with the study for the simulation of traffic flows, traffic-light priority and environmental impact deriving from the development of Line 1 of the Florence Tramway. MemEx relaunches the activity of simulation and evaluation of the impact of infrastructure operations.
2014 – among the various activities under way, MemEx is appointed to provide service engineering to the joint operators of Toscana CTT and Tiemme in the development of AVM systems with integration of user information and electronic ticketing.

Who we are now

At present, MemEx is made up of 8 professionals, in addition to an extensive network of external collaborators, with several of whom the relations are consolidated and practically continuous. On the strength of in-house expertise, external resources, collaborations and the synergies established through close-knit partnerships, MemEx is able to offer its clients a vast range of services to integrate the company’s core business of consultancy with complementary activities such as town planning, public transport and mobility services.
MemEx today is a dynamic reality that combines the experience it has acquired over the course of its history with the capacity to adapt continually to the new demands and requirements of the operators and stakeholders in the mobility sector. It is indeed a sector in which the solutions – both technological and other – are in constant, and sometimes uncontrolled, evolution.
MemEx is committed to the continual training of its professionals, who also benefit from attendance at the leading international conferences, the inherent scientific production and the partnerships set up with other entities, even at international level. These include consultants belonging to some of the most important global organisations such as the World Bank. As a result, MemEx is part of a dense network of relations and contacts that enable it to keep constantly abreast of the innovations and trends in progress, so that it can offer its clients an increasingly more qualified consultancy.