MemEx has been appointed by the city of Zadar to carry out a feasibility study of environmentally sustainable logistics services/measures that are most suitable for the process of freight transport within the urban part of the city peninsula. In addition to being a tool for analysis and decision-making about possible logistics services in the area of the peninsula, the study will also provide the technical basis for the development of a Plan for Sustainable Urban Logistics (SULP) and a Plan for Sustainable Urban Mobility (SUMP).